The vitality and influence of Taittinger are based on the values ​​of those who embody it today. Values ​​inherited from the creators of the House. Over four generations, a few men have made their mark on Taittinger's history, spirit and style and, beyond that, the very image of Champagne. Vision, inspiration, strategy and development: each of them has helped to shape the family's destiny and the fame of the House.

When his brother François died in 1960, and when Jean Taittinger became deputy mayor of Reims, Claude Taittinger was naturally asked by the family to take over the reins of the House.

Writer and historian, he positions the brand in a world of elegance and communication, including the creation of the Taittinger Culinary Award and the Taittinger Collection. It will also consolidate the Taittinger estate by planting, in the 60s, nearly 140 hectares of vineyards. In 1987, he will seize the opportunity to invest in the United States in a wine estate of Napa Valley of 40 hectares, Carneros, persuaded that its red wine of pinot noir will be one of the great wines of the XXI century. .